PROJECTS

LOFT RETAIL STRATEGY ANALYSIS

MARIST COLLEGE: RETAIL PRINCIPLES

Analysis of Loft's overall retail strategy through study of: consumer profiles, overall target market, SWOT analysis, merchandise attributes, direct competition, total retail experience & image, retail promotional mix, and competitive advantage.

VISUAL MERCH CONCEPT PROJECT

LORENZO DE MEDICI INSTITUTE: VISUAL MERCHANDISING

Visual merchandising concept based on the new generational cohort of "Time Keepers"

SEPHORA CASE STUDY ANALYSIS

LORENZO DE MEDICI INSTITUTE: LUXURY BRAND MANAGEMENT

Analysis of Sephora's business model and strategies.

COACH STRATEGY

LORENZO DE MEDICI INSTITUTE: LUXURY BRAND MANAGEMENT

Development of a new luxury brand strategy for Coach in Europe.

CALZEDONIA VISUAL MERCHANDISING DISPLAY

LORENZO DE MEDICI INSTITUTE: VISUAL MERCHANDISING

Store design, floor layout, and window display design remodeling of Calzedonia.

GIVENCHY MARKETING LAUNCH

WINDOWSWEAR GIVENCHY CASE STUDY

ALAIA: PRODUCT DEVELOPMENT

SPRING 2025: ALAIA PRESENTATION

SPRING 2025: ALAIA TECH PACK